B-Cure Laser – Chindex Medical
Background
- Bcure Laser is an Israeli patented portable soft laser emitting device to aid chronic pain and injuries.
- The device symbolises a relatively avant-garde idea for patients to treat chronic pain at home at their own schedules.
Social Media Content Management & Art Direction | Analytics | Video Production & Post -production | Viral Video Production & Post-Production | Animation
Strategy
Enormous effort spent to arouse audiences’ needs and to increase the recall rate of the B-Cure Baser brand when associating with pain treatment and occupational injuries. Further reinforcement to create conversions by trial use and 10% off discount offer to those who participate in the timeline games. The campaign also spent constant budget on SEM (Search Engine Marketing to target those search for B-Cure’s competitors or alternative means of pain killing.
- Raised brand awareness to general public about soft laser
- Generated purchase throughout Hong Kong & Taiwan
Client
A company that specialised retailing of medical devices and treatment products
Target Audience
General Public
