Background
- 1017 Fast A Meal (1017唔食都得) Campaign was organized by the Hong Kong Church Network. A series of activities alongside with social media marketing were carried out to encourage students and public to care about the poor.
- The prime event of the campaign was the art and photo competition including its award presentation ceremony held at D・Park.
Brand Strategy | Social Media Content Management | Event Management
Strategy
- A series of promotion strategies to boost public awareness towards the campaign were developed. In terms of social media content creation and management prior to the ceremony, related poverty news and figures were presented intriguingly.
- The total facebook page likes and average reach tripled.
- Raised public attendance rate to the award presentation ceremony by making use of sponsorships obtained from well-known consumer product brands and celebrities attending the ceremony (e.g. Mr. Frederick Ma, former government officials and Ms. Corinna Chamberlain, renowned actress and singer)
Client
NGO that is dedicated to arouse public’s attention towards the poverty issue in Hong Kong
Target Audience
Public
