Background
- Care First, having its Infrared Equipment launched, is comparatively new to the Hong Kong’s health products’ market.
Brand Strategy | Branding Video | Product Set up Video | Testimonials Production & Post-Production | Website | Art Direction
Strategy
Marketing campaign was developed to advocate the solid messages below by upbeat tone and visuals of people of different ages doing sports stress-free
- User-friendliness
- Relief from agony
Users’ testimonials became effective influences to target audiences: those who faced similar conditions and thus cultivated confidences towards the brand.
Client
Health Related Products Retailer launching in Hong Kong
Target Audience
Public
