Background
- The competition was organized by the Aberdeen Kai-fong Welfare Association Limited and funded by the Hong Kong Jockey Club Charities Trust.
- Youngsters though indulge in video games, have low awareness and conversion in participating in eSports competition
Social Media Content Management & Art Direction | Analytics | Viral Video Production & Post-Production | Public Relations
Strategy
- Social Media: Feeds with creative content marketing by viral video and game elements to resonate with target audiences.
- Fostered target audiences’ emotional connections towards eSports competition.
- Public Relations: Invitation of press and preparation of press release to stimulate media exposure about the competition for boosting general awareness towards eSports.
- The organiser, the ESport Generation’s facebook page fans number increase by 60% and with engagement and reach over 30,000 overall.
- 3 press had reported the highlights of the competition.
Client
Event production company that specialized in eSports events in Hong Kong
Target Audience
Young people
