Background
- The training video was produced to make its staff understand what quality of services customers should be receiving.
Video Production | Post-Production
Strategy
- Adopted a more lively, advertisement approach to differentiate the brand’s philosophy in customer services.
- Avoid dull step by step service showcase to capture internal customers’ attention and raise morale.
- Real customers were invited to take part in the video, making the video more persuasive and eye-catching.
Client
Renowned skin care and cosmetics brand
Target Audience
La Prairie Staff
