Background
- For promoting its new product to the overseas market.
Brand Strategy | Scriptwriting | Talent Casting | Commercials Production & Post-Production | Art Direction | Photography
Strategy
- We positioned the product to be heartwarming gifts for two different market segments and thus two stories were then created and produced to fit different promotional campaigns.
- Each stage in production from expatriates talent casting to scene setting are customized to appeal to the overseas market
- Videography and Photography services were provided to client at the scene setting for developing client’s multiple marketing needs via different platforms
Client
3D printing company specializing in LED signage manufacturing
Target Audience
Overseas Consumers
