Motorola Series
Background
- The Sphere & MDC500GW Dash Cam were two newly launched Motorola products that needed a concise and presentable marketing material to targeting the European & American market
- New Home Cam and Baby Cam series link with new AI technology to provide convenient and secured environment
Brand Strategy | Commercials Production & Post-Production | Multi-Languages Voice Over Talents | Art Direction | Photography
Strategy
- The videos intend to deliver a more functional message rather than conceptual branding to audiences. The video then cultivates a clean minimal ambience to focus on the products themselves. All elements of both videos target the European & American markets, from graphic style to voice over talent selection. Series of mobile screen scenes imitating users experiences were included to present the user friendliness and practicability.
Client
Renowned electronic device brand
Target Audience
Northern American and European consumers
