變變變！Move 生物體驗展．香港站
Background
- 變變變！Move 生物體驗展 is a STEM themed exhibition that targets parents & young children to learn more about the wonders of nature & animals through interactive experiences.
- MOVE has been tremendously popular in Japan & Taiwan and it was the first time to be launched in the Hong Kong market. The general awareness of this kind of paid exhibition is low in Hong Kong. Thus, celebrities, press coverage, bus body advertisements as well as O2O (online to offline strategies) were employed to boost the exhibition.
Online Platforms Advertisement Management | Social Media Marketing & KOL Feeds Management | Video Promo & Event Highlight & Production | Out-of-Home Advertisement Management – KMB | Website Development & Digital Marketing
Strategy
Launched a 5-month campaign and invited KOLs that are active among parents with young kids & extended coverage to parental platforms
- Facebook followers from zero to 4752
- Facebook & Instagram: engagement over 16,700, reach of 383,500
- KOL Pages & Platforms: engagement over 17,000, reach of 529,800
- Website visitor: Over 72,300
- SEM Ad Reach: 3,670,000, Clicks: 38,000
Client
A franchised STEM themed exhibition managed by a local event organising company.
Target Audience
Families with young children.
Schools, educational groups or large scale companies who are willing to organise outings for its beneficiaries.
Preview
Event Facebook Page:
https://www.facebook.com/zukanmovehongkong
Facbook Feeds of the Campaign:
Video Preview:
