Background
- Halloween-themed structures cross over with candy brand and Jungle race-themed structures with toy cars were set up during Halloween and Easter at Amoy Plaza to attract families with kids.
- Media Buying at Parenting Headline where the videos were broadcasted.
Video Production | Post-Production
Strategy
- Raised brand awareness by positioning the structures as a fun place for families.
- Children talents’ fun playing experiences featuring products of the sponsored brands e.g. Halloween candy boxes, racing toy cars drew traffic and connected target audiences to the brands and the Plaza.
- Children talents including a child movie actress were invited to take part in the videos to appeal to young families.
Client
Popular parenting publication and media platform
Target Audience
Parents and children
