Halloween-themed structures cross over with candy brand and Jungle race-themed structures with toy cars were set up during Halloween and Easter at Amoy Plaza to attract families with kids.
Media Buying at Parenting Headline where the videos were broadcasted.
Video Production | Post-Production
Raised brand awareness by positioning the structures as a fun place for families.
Children talents’ fun playing experiences featuring products of the sponsored brands e.g. Halloween candy boxes, racing toy cars drew traffic and connected target audiences to the brands and the Plaza.
Children talents including a child movie actress were invited to take part in the videos to appeal to young families.