Yew Chung College of Early Childhood Education (YCCECE)
Background of Yew Chung College of Early Childhood Education
- Aim to enhance its relatively low brand awareness, making people think of Yew Chung College of Early Childhood Education (YCCECE) when it comes to Early Childhood Education Programs.
- Animation Hong Kong Showcase
Corporate Video | Student Testimonials Production & Post-Production | Social Media Content Management & Art Direction | Analytics | Animation
Strategy
- Holistic approach in Social Media development including reinforcing brand identity, building relationships, rewarding fans and helping others.
- Give-away games featuring DSE scenarios, fun fact of Early Childhood Education on Social Media.
- A series of students testimonials that appeal to target audiences’ emotional needs
- Home education videos to interact with children with full of fun and joy during spare time
- Maximize Return on Investment (ROI)
- YCCECE Facebook page followers increased around 100%.
Client
Tertiary educational institution under the Yew Chung Education Foundation
Target Audience
DSE students & people interested in Early Childhood Education
Video Preview
Facbook Feeds of the Campaign:
Video Preview:
